Founded by brothers Ruairidh and Toby Mustard, The Signature Standard blends sustainability, operations, design, and guest experience to help Scotland’s luxury estates run elegantly, compliantly, and confidently.

We created The Signature Standard to support Scotland’s exclusive-use estates, boutique hotels, and luxury lodges with the clarity, organisation, and elegantly crafted materials they need but rarely have time to create.

Our approach combines thoughtful design, structured systems, sustainability expertise, and a deep understanding of Scottish hospitality culture.
We partner with estates to elevate their operations, enhance the guest experience, and bring calm, high-quality solutions to busy teams.

The Founders

Ruairidh

Managing Director & Co-Founder

Ruairidh brings a background in luxury hospitality and estate operations, working closely with owner-managed properties navigating modern standards and expectations.

With a calm, considered approach, he supports estates, lodges and exclusive-use venues in gaining clarity, confidence and structure, always respecting the character and individuality of each property.

As Managing Director of Signature Standard, Ruairidh leads client relationships and project delivery, ensuring every engagement reflects discretion, professionalism and attention to detail.

Toby

Co-Founder & Digital Strategy

Toby brings a background in digital strategy and brand development, with a focus on positioning luxury hospitality and estate businesses clearly and consistently.

He supports owner-managed estates and exclusive-use venues in communicating their standards, sustainability commitments and story with confidence, without compromising discretion or brand integrity.

Toby leads visibility and communication strategy, ensuring every touchpoint reflects the quality, care and professionalism of the properties represented.