Setting a New Benchmark for Scottish Hospitality
The Signature Standard was born from a belief that Scottish hospitality deserves recognition for its quality, care, and character.
After observing countless venues striving for excellence without always receiving the credit they deserve, the Signature Standard was created to celebrate and support those committed to doing things the right way.
It’s built around a simple idea: helping Scottish hospitality businesses meet higher standards, gain meaningful certifications, and tell their story with confidence.
Our Mission
To make “Scottish luxury” more than just beautiful places, to make it synonymous with authentic, sustainable, world-class experiences.
It’s not about being the biggest; it’s about being the most thoughtful, responsible, and proudly local.
Why It Matters
Scottish hospitality has heart, soul, and a story, and it’s time the world sees it. The Signature Standard ensures these stories are told, recognised, and celebrated.
What We Do
We help hotels, lodges, estates, and other hospitality venues achieve prestigious certifications such as Green Tourism and Positive Luxury, strengthen their sustainability practices and guest experience standards, prepare compelling award applications and recognition campaigns, and build a brand that authentically reflects their values and attention to detail.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!