Founded by brothers Ruairidh and Toby Mustard, The Signature Standard blends sustainability, operations, design, and guest experience to help Scotland’s luxury estates run beautifully, compliantly, and confidently.

We created The Signature Standard to support Scotland’s exclusive-use estates, boutique hotels, and luxury lodges with the clarity, organisation, and beautifully crafted materials they need but rarely have time to create.

Our approach combines thoughtful design, structured systems, sustainability expertise, and a deep understanding of Scottish hospitality culture.
We partner with estates to elevate their operations, enhance the guest experience, and bring calm, high-quality solutions to busy teams.

The Founders

Ruairidh

Operations, Sustainability & Guest Experience

I founded The Signature Standard to bring together the things I value most in Scottish hospitality: clarity, design, sustainability, and creating memorable, high-quality guest experiences.

With a natural focus on detail and a deep appreciation for Scotland’s estate culture, I specialise in offering flexible, high-standard support shaped around the unique needs, challenges, and ambitions of every estate I work with.
My role is hands-on, design-led, and personal helping estates complete the important work that requires time, structure, and care.

Toby

Digital, Branding & Creative Strategy

With strengths in digital strategy, creative direction, content production, and branding, Toby brings a modern technical layer to The Signature Standard.

He ensures our work is polished across digital touchpoints from websites and visuals to social media, photography briefs, and any project requiring clean, contemporary design thinking.

Together, we offer a combination of skills rarely found in hospitality consulting: practical operations, luxury design, sustainability, compliance, and digital expertise all in one place.